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Improving Tourism and Hospitality Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Laws, Eric 编作者

Oxford Univ Pr

译者

2004-10 出版日期

224 页数

$ 62.15 价格

Pap

丛书系列

9780851999951 图书编码

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Improving Tourism and Hospitality Services 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Improving Tourism and Hospitality Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.

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