Robert J. Shiller is a Nobel Prizeâ€"winning economist, the author of the New York Times bestseller Irrational Exuberance, and the coauthor, with George A. Akerlof, of Phishing for Phools and Animal Spirits, among other books (all Princeton). He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. He lives in New Haven, Connecticut. Twitter @RobertJShiller
From Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behaviorâ€"what he calls "narrative economics"â€"has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Spread through the public in the form of popular stories, ideas can go viral and move marketsâ€"whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like theseâ€"transmitted by word of mouth, by the news media, and increasingly by social mediaâ€"drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.
The stories people tellâ€"about economic confidence or panic, housing booms, the American dream, or Bitcoinâ€"affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. The result may be Robert Shiller's most important book to date.
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强行看完,撑过了几个反反复复的narrative以后,结论的部分竟然是要把narrative如何影响经济行为纳入经济学研究,有种:就这?的感觉。唉。
评分前面几章讲框架的还不错 后面就开始偷懒写一堆废话 从心理学书变成了历史书
评分这本书主要讨论历史上一些经典的narrative对经济的影响,比如the Great Depression, Real Estate Bubble, the Golden Standard, Bitcoin 等等,Robert Shiller还阐述了他对narrative特点的理解。确实给读者对理解经济行为产生的原因增加了一个很重要的维度。
评分想法其实挺简单,在传统经济理论中加入行为学因素。是个应景的理论,因为随着科技发展,消息的传播越来越快。一句话概括全书: thought viruses are responsible for many of the changes we observe in economic activities, and it's gonna come again, again and again. 这本书写得不咋的,但充分激发了我学习病理学等自然科学的热情。感觉未来传统学科的第二春也只能来自跨学科交融的突变(mutation)了。以及,得流量者得天下啊。
评分也许是我对经济学没有足够好的直觉,读这本书的时候感觉章节之间内在联系并不是很强,很多时候作者会跳回很多章之前,说着重复的内容。把叙事和传播学联系在一起这样的视角非常新颖,但是除了大萧条中的frugality narrative之类的少数的几个例子,作者似乎没有足够的论据说明叙事能怎样反过来影响经济。书读到后面也就更像是纯粹的描述而缺少argumentation了。这是我有些失望的一点。3.5/5吧
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