Essentials of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William D. Perreault, Jr. 作者

McGraw-Hill/Irwin

译者

2007 出版日期

660 页数

$130.59 价格

Paperback

丛书系列

9780073404714 图书编码

Essentials of Marketing 在线电子书图书标签: Marketing 营销原版 E_Jerome_McCarthy

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Essentials of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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