Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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William D. Perreault, Jr. 作者

McGraw-Hill/Irwin

譯者

2007 出版日期

660 頁數

$130.59 價格

Paperback

叢書系列

9780073404714 圖書編碼

Essentials of Marketing 在線電子書圖書標籤: Marketing 營銷原版 E_Jerome_McCarthy

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發表於2024-08-23

Essentials of Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Essentials of Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Product Description

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Essentials of Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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