Exploring Corporate Strategy:Text & Cases 8th Edition pdf epub mobi txt 电子书下载 2025

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Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

出版者:Prentice Hall

作者:Gerry Johnson

出品人:

页数:920

译者:

出版时间:Jan 24, 2008

价格:$150.40

装帧:10.4 x 7.7 x 1.3 inches

isbn号码:9781405887328

丛书系列:

图书标签:

战略
专业
textbook
business
创业
D1、商科
2

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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.