蘭德爾•斯特羅斯(Randall Stross)是《紐約時報》“數字域”專欄作傢、聖何塞州立大學商學教授。他齣版的多部著述都得到瞭評論界的好評,其中包括《門羅公園嚮導》、《eBays》和《微軟之路》。他目前住在加利福尼亞州柏林根市。
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed "New York Times" columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.
今天,突然从媒体上获得了李开复先生从Google离职的消息。这条八卦一出,立马占据了今日几乎所有华语媒体的头版显赫位置——尽管尚未打败百度,但 Google的光环使得它的一举一动都会受到全国人民的关注——我敢说,倘若是李一男先生从百度离职,估计除了少数IT行业媒体以外,都...
評分从硬件时代的IBM,到软件时代的微软,再到网络时代的谷歌,标志计算机发展的三个阶段。 这本书里介绍了谷歌从出生到壮大的过程,还介绍了很多背后的故事。除了故事还有一个观点就是在软件时代封闭的微软和苹果称霸,但是在网络时代公开是法则,谷歌就是按照这个原则发展...
評分参透网络新契机,创造一个新时代-《超越谷歌----全球网脑新商机》书评 参透网络新契机,创造一个新时代 高路《超越谷歌----全球网脑新商机》书评 亿阳信通股份有限公司总工程师 殷秀军 这是一个全球化的时代,这是一个一体观的地球。 ...
評分患者独白: 做IT,白天工作很辛苦,又暴露在辐射中一整天,到了晚上很希望可以早点儿休息。 可是以前,我总是失眠,于是,我开始读书,但是效果,唉,却总是不尽如人意,每天要看到凌晨两三点钟才能睡着。 自从买了这本《星球Google》,奇迹出现啦!每天只需要读几页,就...
評分从硬件时代的IBM,到软件时代的微软,再到网络时代的谷歌,标志计算机发展的三个阶段。 这本书里介绍了谷歌从出生到壮大的过程,还介绍了很多背后的故事。除了故事还有一个观点就是在软件时代封闭的微软和苹果称霸,但是在网络时代公开是法则,谷歌就是按照这个原则发展...
it's good to know about the one company whose audacious plan to organize everything we know.
评分google果然是IT界最憤青的憤青
评分淘地攤,學英語。
评分聽的
评分very exciting to learn how an empire takes into shape from scratch...
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