Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pete Blackshaw 作者

Doubleday Business

譯者

2008-7 出版日期

193 頁數

USD 21.95 價格

Hardcover

叢書系列

9780385522724 圖書編碼

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發表於2024-11-26

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 在線電子書圖書描述

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

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