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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Integrated Advertising, Promotion and Marketing Communications (4th Edition)
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简体网页||繁体网页
Kenneth E Clow 作者
Prentice Hall
译者
2009-01-07 出版日期
480 页数
USD 149.33 价格
Paperback
丛书系列
9780136079422 图书编码

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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在线电子书 图书描述

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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