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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Integrated Advertising, Promotion and Marketing Communications (4th Edition)
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Kenneth E Clow 作者
Prentice Hall
譯者
2009-01-07 出版日期
480 頁數
USD 149.33 價格
Paperback
叢書系列
9780136079422 圖書編碼

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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 著者簡介

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 著者簡介

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Integrated Advertising, Promotion and Marketing Communications (4th Edition) 在線電子書 圖書描述

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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