Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gerrit Antonides 作者

Wiley

译者

1999-07-16 出版日期

642 页数

USD 80.00 价格

Paperback

丛书系列

9780471975137 图书编码

Consumer Behaviour 在线电子书图书标签: 管理

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发表于2024-11-23

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Consumer Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:

* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.

The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

Consumer Behaviour 在线电子书下载 mobi epub pdf txt 在线电子书下载

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