Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gerrit Antonides 作者

Wiley

譯者

1999-07-16 出版日期

642 頁數

USD 80.00 價格

Paperback

叢書系列

9780471975137 圖書編碼

Consumer Behaviour 在線電子書圖書標籤: 管理

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發表於2024-12-28

Consumer Behaviour 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consumer Behaviour 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Consumer Behaviour 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consumer Behaviour 在線電子書圖書描述

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:

* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.

The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

Consumer Behaviour 在線電子書下載 mobi epub pdf txt 在線電子書下載

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