The Watercooler Effect 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Nicholas DiFonzo 作者

Avery

譯者

11 Sep 2008 出版日期

304 頁數

$24.95 價格

Hardcover

叢書系列

9781583333259 圖書編碼

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發表於2024-12-29

The Watercooler Effect 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Watercooler Effect 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Watercooler Effect 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Watercooler Effect 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Watercooler Effect 在線電子書圖書描述

A deeply revealing look at why we spread rumors, why we believe them, and how they affect our behavior.

During the aftermath of Hurricane Katrina, rumors were flying about stranded residents shooting rescue workers. In New York City, the Brooklyn Bottling Group’s business was devastated by false rumors that its soda contained sterilizers.

Psychologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows that the process that gave rise to these troubling rumors is fundamentally the same as a tete-a`-tete around the company watercooler.

Why are rumors a ubiquitous aspect of the human experience— whether they’re about plots to wipe out the urban poor through sterilizers or a company’s plan to downsize? Armed with entertaining examples from all spheres of life, DiFonzo asserts that rumors are a window into both individual and group psychology.

DiFonzo ultimately argues that rumors stem from our deeply rooted motivation to make sense of the world. As social beings, when confronted with an ambiguous or threatening situation, our response is to talk to one another—whether at the dinner table, on the Web, or around the watercooler.

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