Taking Brand Initiative 在線電子書 圖書標籤: 品牌 CommunicationManagement
發表於2024-11-14
Taking Brand Initiative 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
當案例看看還是挺有意思的。說教部分就略顯乏味瞭。
評分當案例看看還是挺有意思的。說教部分就略顯乏味瞭。
評分當案例看看還是挺有意思的。說教部分就略顯乏味瞭。
評分當案例看看還是挺有意思的。說教部分就略顯乏味瞭。
評分當案例看看還是挺有意思的。說教部分就略顯乏味瞭。
在綫閱讀本書
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company–to–customer and the HR significance of brands company–to–employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company′s brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company′s staff functions and provide a vision for competition and globalization.
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Taking Brand Initiative 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024