微趋势Microtrends 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


微趋势Microtrends

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作者
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1970-1 出版日期
425 页数
120.00元 价格
丛书系列
9780446195249 图书编码

微趋势Microtrends 在线电子书 图书标签: 美国  社会学  其他  微趋势   


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发表于2024-11-28


微趋势Microtrends 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

微趋势Microtrends 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

微趋势Microtrends 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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微趋势Microtrends 在线电子书 图书描述

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ."

-Bill Gates

In 1982, readers discovered Megatrends .

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

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