He lives in a simple house in a small Southern
town. He has been married to the same
woman for almost five decades, drives a
Chevy, dresses in store-bought clothes, and
puts in long hours at his job. He also has
made for himself and his family over nine bil-
lion dollars, more than any other man in
America.
This extraordinary person is Sam Walton,
and this fascinating, superbly researched
book pierces his carefully cultivated cloak of
ordinariness to show what makes him tick and
what has made him succeed beyond the wild-
est dreams of wealth.
It is a story, and a quest, that began in the
dust bowl of Oklahoma in the Depression,
where a small boy saw firsthand the razor-thin
line between survival and disaster. It was a
lesson that stood him in good stead when he
took an eighty-five-dollar-a-month job with
J. C. Penney and learned the principle of put-
ting customer satisfaction above profits. In
1945, he bought a five-and-dime store in New-
port, Arkansas, and began to put his ideas
of how to make money to the test. The first
Wal-Mart was born. And while the rest is his-
tory, the story of Sam
Walton is also the story of
those ideas and how they
worked through good
times and bad to create
one of the greatest tri-
umphs in the annals of
American retailing. And
what is most heartening of
all about Sam Walton s
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