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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie
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简体网页||繁体网页
Wierenga, Berend 编 作者
Springer
译者
2008-09-12 出版日期
640 页数
USD 169.00 价格
Hardcover
丛书系列
9780387782126 图书编码

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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 著者简介

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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在线电子书 图书描述

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

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