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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie
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Wierenga, Berend 編 作者
Springer
譯者
2008-09-12 出版日期
640 頁數
USD 169.00 價格
Hardcover
叢書系列
9780387782126 圖書編碼

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 圖書標籤: 營銷  科普   

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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 用戶評價

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Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 著者簡介

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 著者簡介

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Handbook of Marketing Decision Models (International Series in Operations Research & Management Scie 在線電子書 圖書描述

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

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