The small business sector continues to be, collectively, the biggest busine~in Australia. New ventures are being launched in greater numbers th~ever, and these examples of success provide hope and a promise of f~filment to individuals who aspire to be self-employed. This new editi0nlHow to Organise and Operate a Small Business in Australia is the complehandbook of Australian small business management. Every chapter habeen thoroughly revised to present information, skills and approaches thf are up to date, easy to understand, and simple to use. The book is dividt into four parts.~ Part A is concerned with your preparation for self-employmen It focuses on the initial decision to become self-employed, findit a business opportunity, and identifying sources of information a~ assistance.~ Part B guides you through the start-up phase of getting into busines It looks at developing a business strategy, maintaining cash rio' meeting legal obligations, finding premises, buying a franchise a~ electronic commerce. ~ Part C examines principles of small business marketing. It expl0r strategies for managing the marketing mix, advertising and prom tion, and export marketing.X~ Part D presents It includes how 1 financing your btMany people have cchave contributed diOthers have contribthey have gone abouwith me and for allc
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