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Tom Himpe 作者

Chronicle Books

译者

2008-12 出版日期

400 页数

60 USD 价格

Hardcover

丛书系列

9780811865395 图书编码

Advertising Next 在线电子书图书标签: 广告 bible Avertising

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发表于2024-11-08

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Advertising Next 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising Next 在线电子书图书描述

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising communications and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small all across the world.

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