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malcolm mcdonald on marketing planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McDonald, Malcolm 作者

译者

2008-1 出版日期

208 页数

156.00元价格

丛书系列

9780749451493 图书编码

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malcolm mcdonald on marketing planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

malcolm mcdonald on marketing planning 在线电子书图书描述

Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.

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