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Essentials of Contemporary Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William Arens 作者

McGraw-Hill/Irwin

译者

2008-04-16 出版日期

592 页数

$ 213.57 价格

Paperback

丛书系列

9780073380971 图书编码

Essentials of Contemporary Advertising 在线电子书图书标签: Advertisement 英文广告公关 Advertising Ad

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Essentials of Contemporary Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essentials of Contemporary Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Essentials of Contemporary Advertising 在线电子书图书描述

"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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