Like the First Edition, this new edition of Communicating in Business is designed to help
students improve their abilities to communicate in the practical world. In addition to writing
skills, the book also includes coverage of listening, speaking, case analysis, nonverbal com-
munication, the new COlnmunication technology, and Ihe job search.
Some of the distinctive features of this new cdition are
~ A new section devoted exclusivcly to short cases. These cases have been drawn from
actual events in business and industry. They are accompanied by student exercises in
writing, speaking, and case analysis.
~ New readings to enrich the text material and to provide additional viewpoints on impor-
tant communication topics.
~ hnproved end-~[Zchapter questioits and writing exercises that are not only challenging
and interesting but also provide many practical applications of the text material, wc
now offer considerably more features and more challenging items.
~ New chapter-opening Dilemmas provide intriguing opportunities for student writing or
discussion. Suggested Decisions (or solutions) are provided at the ends of the chap
ters.
~ Marg hal notes printed in red summarize key points in the text; those in black provide
review questions that the student can answer by referring to Appendix 1.
~ A *eries oJ objectives begins each chapter. These may be conveniently checked off by
students as soon as they leel they have mastered the principles.
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