Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They've supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook's growth discipline and launch Instagram's business internationally.

"With no jargon and no nonsense, Bailey, Kevin and Kai lay out simple, practical steps for helping people come together in meaningful and powerful ways."

--Dave Isay, Founder of StoryCorps and winner of the TED Prize

Although communities feel magical, they don't come together by magic.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: build your community with people, not for them.

In Get Together, Bailey, Kevin and Kai share true stories of everyday people who created thriving communities, both in-person and online. They untangle the challenge of getting passionate people together into clear steps, helping individuals and organizations navigate the intricacies of leading a community, including:

-- How to rally the first people

-- How to get people talking

-- How to attract new, authentic folks

-- How to develop leaders and expand globally

The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers how if we join forces--as company and customers, artist and fans, organizer and advocates--we'll do more together than we ever could alone.