How to Market Books 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


How to Market Books

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Alison Baverstock 作者
Routledge
譯者
2019-5-15 出版日期
508 頁數
USD 41.01 價格
Paperback
叢書系列
9781138597259 圖書編碼

How to Market Books 在線電子書 圖書標籤: Routledge  2019   


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How to Market Books 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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How to Market Books 在線電子書 著者簡介

About the Author

Alison Baverstock is Associate Professor of Publishing at Kingston University where she jointly established publishing education, and Kingston’s MA Publishing. She has researched and written widely about the creative economy and is a regular media commentator. In 2007 she received the prestigious Pandora Award for Services to Publishing.

Susannah Bowen is Head of Marketing (Higher Education) at Cengage Australia and Hon. Fellow, University of Melbourne. She has worked in publishing since 1996 in Australia and Europe.

With a foreword by David Shelley, CEO of Hachette UK


How to Market Books 在線電子書 著者簡介


How to Market Books 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

How to Market Books 在線電子書 圖書描述

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon.

Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers:

A fully international perspective for today’s global industry

New case studies to illustrate changing industry issues and application

Completely updated coverage of digital and social marketing and GDPR

Topical updates, more case studies and tips on getting work in publishing on a companion website

Detailed coverage of individual market segments, bringing relevance to every area of publishing

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