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Jean-Claude Larreche 作者

译者

2008-1 出版日期

289 页数

300.00元价格

丛书系列

9780273712534 图书编码

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发表于2024-11-12

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The Momentum Effect 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit? Based on the authors extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesnt work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you wont have to.

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