Integrated Marketing Communications in Advertising and Promotion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Terence A. Shimp 作者

译者

2006-7 出版日期

656 页数

708.00元价格

丛书系列

9780324408089 图书编码

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Integrated Marketing Communications in Advertising and Promotion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Integrated Marketing Communications in Advertising and Promotion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Integrated Marketing Communications in Advertising and Promotion 在线电子书图书描述

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Integrated Marketing Communications in Advertising and Promotion 在线电子书下载 mobi epub pdf txt 在线电子书下载

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