Integrated Marketing Communications in Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Terence A. Shimp 作者

譯者

2006-7 出版日期

656 頁數

708.00元價格

叢書系列

9780324408089 圖書編碼

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發表於2024-09-19

Integrated Marketing Communications in Advertising and Promotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Integrated Marketing Communications in Advertising and Promotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Integrated Marketing Communications in Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Integrated Marketing Communications in Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Integrated Marketing Communications in Advertising and Promotion 在線電子書圖書描述

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Integrated Marketing Communications in Advertising and Promotion 在線電子書下載 mobi epub pdf txt 在線電子書下載

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