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Principles of Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Baran, Roger J./ Galka, Robert J./ Strunk, Daniel P. 作者

译者

2007-3 出版日期

528 页数

588.00元价格

丛书系列

9780324322385 图书编码

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Principles of Customer Relationship Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

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