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Principles of Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Baran, Roger J./ Galka, Robert J./ Strunk, Daniel P. 作者

譯者

2007-3 出版日期

528 頁數

588.00元價格

叢書系列

9780324322385 圖書編碼

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Principles of Customer Relationship Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Principles of Customer Relationship Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Principles of Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Principles of Customer Relationship Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

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