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Strategic Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Strategic Integrated Marketing Communications
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簡體網頁||繁體網頁
Larry Percy 作者
譯者
2008-4 出版日期
375 頁數
280.00元 價格
叢書系列
9780750679800 圖書編碼

Strategic Integrated Marketing Communications 在線電子書 圖書標籤: IMC   

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Strategic Integrated Marketing Communications 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Integrated Marketing Communications 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Strategic Integrated Marketing Communications 在線電子書 用戶評價

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Advertising and Promotion課的最後一個chapter讀完。DONE.

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Advertising and Promotion課的最後一個chapter讀完。DONE.

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Strategic Integrated Marketing Communications 在線電子書 著者簡介

Strategic Integrated Marketing Communications 在線電子書 著者簡介

Strategic Integrated Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Integrated Marketing Communications 在線電子書 圖書描述

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on-

* Effective brands having the right positioning and brand attitude

* The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently

* That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation

* An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies

* Once an emerging discipline IMC now lies at the heart of successful Marketing Strategy

* Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this

Strategic Integrated Marketing Communications 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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Strategic Integrated Marketing Communications 在線電子書 讀後感

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