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The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Handbook of Strategic Public Relations and Integrated Communications
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简体网页||繁体网页
Clarke L. Caywood 作者
McGraw-Hill
译者
1997-05-01 出版日期
574 页数
USD 59.95 价格
Hardcover
丛书系列
9780786311316 图书编码

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 图书标签: communications  public  Relations  IMC   

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The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 用户评价

评分☆☆☆☆☆

A good book which is easy to understand but really professional.

评分☆☆☆☆☆

A good book which is easy to understand but really professional.

评分☆☆☆☆☆

A good book which is easy to understand but really professional.

评分☆☆☆☆☆

A good book which is easy to understand but really professional.

评分☆☆☆☆☆

A good book which is easy to understand but really professional.

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 著者简介

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 图书目录

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Handbook of Strategic Public Relations and Integrated Communications 在线电子书 图书描述

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:</p>

Crisis management

Marketing public relations

Client-agency relationships

Environmental public relations

High-tech PR

And more!

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