The Handbook of Strategic Public Relations and Integrated Communications pdf epub mobi txt 電子書下載2025

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出版者:McGraw-Hill

作者:Clarke L. Caywood

出品人:

頁數:574

译者:

出版時間:1997-05-01

價格:USD 59.95

裝幀:Hardcover

isbn號碼:9780786311316

叢書系列:

圖書標籤:

communications
public
Relations
IMC

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:</p>

Crisis management

Marketing public relations

Client-agency relationships

Environmental public relations

High-tech PR

And more!