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The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The Handbook of Strategic Public Relations and Integrated Communications
☆☆☆☆☆
簡體網頁||繁體網頁
Clarke L. Caywood 作者
McGraw-Hill
譯者
1997-05-01 出版日期
574 頁數
USD 59.95 價格
Hardcover
叢書系列
9780786311316 圖書編碼

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 圖書標籤: communications  public  Relations  IMC   

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The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 用戶評價

評分☆☆☆☆☆

A good book which is easy to understand but really professional.

評分☆☆☆☆☆

A good book which is easy to understand but really professional.

評分☆☆☆☆☆

A good book which is easy to understand but really professional.

評分☆☆☆☆☆

A good book which is easy to understand but really professional.

評分☆☆☆☆☆

A good book which is easy to understand but really professional.

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 著者簡介

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 著者簡介

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 圖書描述

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:</p>

Crisis management

Marketing public relations

Client-agency relationships

Environmental public relations

High-tech PR

And more!

The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 讀後感

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The Handbook of Strategic Public Relations and Integrated Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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