Conferences and Conventions, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Conferences and Conventions, Second Edition

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Tony Rogers 作者
译者
2008-1 出版日期
424 页数
308.00元 价格
丛书系列
9780750685443 图书编码

Conferences and Conventions, Second Edition 在线电子书 图书标签: 会展  management  event   


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发表于2024-12-25


Conferences and Conventions, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Conferences and Conventions, Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Conferences and Conventions, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Tony 这本书还算不错吧, 作为教课书来的。上次Tony 给我们上课的时候说这本书在中国也有了中文版,所以英文吃力的童鞋可以有福了。

评分

Tony 这本书还算不错吧, 作为教课书来的。上次Tony 给我们上课的时候说这本书在中国也有了中文版,所以英文吃力的童鞋可以有福了。

评分

Tony 这本书还算不错吧, 作为教课书来的。上次Tony 给我们上课的时候说这本书在中国也有了中文版,所以英文吃力的童鞋可以有福了。

评分

Tony 这本书还算不错吧, 作为教课书来的。上次Tony 给我们上课的时候说这本书在中国也有了中文版,所以英文吃力的童鞋可以有福了。

评分

Tony 这本书还算不错吧, 作为教课书来的。上次Tony 给我们上课的时候说这本书在中国也有了中文版,所以英文吃力的童鞋可以有福了。

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Conferences and Conventions, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Conferences and Conventions, Second Edition 在线电子书 图书描述

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:

* Market segmentation and web marketing

* Conference and event budgeting

* Technology and communications, from video conferencing to web casting and pod casting

* Corporate social responsibility and sustainable and green events.

Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.

Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK

* Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity

* Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers

* User-friendly, accessible approach actively helps the reader to absorb and understand information

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