Qualitative Market Research: A Comprehensive Guide (Paperback) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dr. Hy Mariampolski 作者

Sage Publications, Inc

译者

August 21, 2001 出版日期

328 页数

$ 97.18 价格

丛书系列

9780761969457 图书编码

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Qualitative Market Research: A Comprehensive Guide (Paperback) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"It is the ultimate training guide, mixing scholastic rigor with a very readable style, geared to serve as an encyclopedic reference." -- Anne Ward "... a comprehensive survey of the topic ... a complete resource and a fundamental yet creative cookbook ... Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way... It will be very interesting to those who wish to work in marketing, advertising, or research." -- Journal of Advertising Research

". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."

-- Review

Qualitative Market Research: A Comprehensive Guide (Paperback) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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