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Framework for Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

Prentice Hall

译者

2008-09-04 出版日期

432 页数

USD 136.00 价格

Paperback

丛书系列

9780136083443 图书编码

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Framework for Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, butwho want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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营销管理(第13版)(中国版)

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