Framework for Marketing Management 在線電子書 圖書標籤:
發表於2024-09-07
Framework for Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, butwho want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
點擊鏈接進入中文版:
營銷管理(第13版)(中國版)
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Framework for Marketing Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024