Strategic Management of Technological Innovation 在線電子書 圖書標籤:
發表於2024-11-24
Strategic Management of Technological Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
= =雖然找不到新版,但是摺磨瞭我這麼久的教材還是要標齣來
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"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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Strategic Management of Technological Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024