This book investigates the origins, development, and consequences of the British Invasion.May 1964 saw major gang-style battles break out in British resort communities between the Mods and the Rockers. The tensions between the two groups had been developing for several years, with each group claiming their own sense of culture and style. The Mods wore designer clothing, rode Vespa motor scooters, and shared an affinity for black American soul music, while the Rockers favoured powerful motorcycles, greased-back hair, and 1950s American rock and roll. It was within this context that the sounds of British Invasion developed. "Mods, Rockers, and the Music of the British Invasion" chronicles the development of British rock through the iconic artists that inspired the movement as well as through the bands who found incredible success overseas. In addition to analyzing the music in the context of the British youth culture of the early 1960s, the author analyzes the reasons that the British bands came to so thoroughly dominate the record charts and airwaves in the United States.The contributions of Cliff Richard, Billy Fury, Johnny Kidd and the Pirates, Tommy Steele, the Tornados, Tony Sheridan, Blues Incorporated, and others to the development of British rock and roll are examined, as are the contributions and commercial and artistic impact of major British Invasion artists such as the Beatles, the Rolling Stones, the Dave Clark Five, the Yardbirds, Manfred Mann, the Who, the Kinks, and others. After investigating these groups and their influences upon one another, the author concludes by examining the commercial and stylistic impact on American music that British rock musicians made during the 1964-1966 period and the entirety of this discussion is framed within the iconic British battles between the early 1960s Mods and the Rockers.