The Internet Strategy Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Internet Strategy Handbook

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Cronin, Mary J. 编 作者
Harvard Business Press
译者
1996-1-15 出版日期
296 页数
USD 29.95 价格
Paperback
丛书系列
9780875847207 图书编码

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发表于2024-12-24


The Internet Strategy Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Internet Strategy Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Internet Strategy Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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It takes more than a Web site to make the leap from connectivity to competitive advantage on the Internet. This book is written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage - by the Internet pioneers in the companies that have been there, including: Thomas Anderson of Millipore on marketing products worldwide on the Internet; Russ Jones of Digital Equipment Corporation on establishing a new business based entirely on Internet-related products and services; Gregory P. Gerdy of Dow Jones on publishing on the Internet; John 'Scooter' Morris of Genentech on using the inter Internet research and development tool; Steve L. Swenson of Lockheed martin on leveraging the Internet to manage information from both inside and outside the company; and more! The book also presents cost-benefit analyses and discusses critical issues such as staff training and secure commercial transactions.Using insights from false starts as well as successes - and including an indispensable Internet strategy audit that you can use right now to assess your company's current position and then formulate an Internet strategy for the future - "The Internet Strategy Handbook" provides an insider's view of what it takes to maximize the extraordinary power of the Internet for competitive advantage. If you are a manager evaluating the potential of the Internet for the first time, an executive seeking to gain more value from existing Internet connections, a consultant, an entrepreneur, or an Internet business user, you will refer to "The Internet Strategy Handbook" again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.

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