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Terence A. Shimp 作者

South-Western, Div of Thomson Learning

译者

2009-04-26 出版日期

688 页数

0 价格

Paperback

丛书系列

9780324665314 图书编码

Integrated Marketing Communications in Advertising Promotion 在线电子书图书标签: IMC textbook 营销英文原版学术 D1、商科 Chulalongkorn 521marketing_communications

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Integrated Marketing Communications in Advertising Promotion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Integrated Marketing Communications in Advertising Promotion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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书还不错，不是课本就好了。

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书还不错，不是课本就好了。

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IMC还是不要看书的好，多去youtube看广告吧，哈

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书还不错，不是课本就好了。

评分☆☆☆☆☆

书还不错，不是课本就好了。

Integrated Marketing Communications in Advertising Promotion 在线电子书著者简介

Integrated Marketing Communications in Advertising Promotion 在线电子书图书目录

Integrated Marketing Communications in Advertising Promotion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Integrated Marketing Communications in Advertising Promotion 在线电子书图书描述

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

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