Integrated Marketing Communications in Advertising Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Terence A. Shimp 作者

South-Western, Div of Thomson Learning

譯者

2009-04-26 出版日期

688 頁數

0 價格

Paperback

叢書系列

9780324665314 圖書編碼

Integrated Marketing Communications in Advertising Promotion 在線電子書圖書標籤: IMC textbook 營銷英文原版學術 D1、商科 Chulalongkorn 521marketing_communications

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發表於2024-11-05

Integrated Marketing Communications in Advertising Promotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Integrated Marketing Communications in Advertising Promotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Integrated Marketing Communications in Advertising Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Integrated Marketing Communications in Advertising Promotion 在線電子書用戶評價

評分☆☆☆☆☆

書還不錯，不是課本就好瞭。

評分☆☆☆☆☆

IMC還是不要看書的好，多去youtube看廣告吧，哈

評分☆☆☆☆☆

IMC還是不要看書的好，多去youtube看廣告吧，哈

評分☆☆☆☆☆

IMC還是不要看書的好，多去youtube看廣告吧，哈

評分☆☆☆☆☆

書還不錯，不是課本就好瞭。

Integrated Marketing Communications in Advertising Promotion 在線電子書著者簡介

Integrated Marketing Communications in Advertising Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Integrated Marketing Communications in Advertising Promotion 在線電子書圖書描述

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Integrated Marketing Communications in Advertising Promotion 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!