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Marketing in the Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Charlene Li 作者

Harvard Business Review Press

译者

2009-6-22 出版日期

131 页数

USD 18.00 价格

Hardcover

丛书系列

9781422129807 图书编码

Marketing in the Groundswell 在线电子书图书标签: 社会化媒体商学 business

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发表于2024-07-03

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Marketing in the Groundswell 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing in the Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing in the Groundswell 在线电子书用户评价

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The best part of this book is telling you about Segmentation of customers~ on social media side. Not all customers will contribute video or like facebook. use approriate tools for YOUR customers.

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Awesome!

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Awesome!

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social media 发展太快，一本书通常写出来就过时了。

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Awesome!

Marketing in the Groundswell 在线电子书著者简介

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Marketing in the Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know.

The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit.

In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work--no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage

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