Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
10年设计经历,2年商务运营新经历,尝试用新角度看最爱的设计。这本书的目录逻辑非常严谨,含义也很宽广,设计改变一切,不是技法,而是思维方式,为人考虑的出发点和各方面配合不断完善的努力。 公司刚刚辞退了设计总监,原因就是他总是站在单纯视觉的技术角度看待商业,始终...
评分10年设计经历,2年商务运营新经历,尝试用新角度看最爱的设计。这本书的目录逻辑非常严谨,含义也很宽广,设计改变一切,不是技法,而是思维方式,为人考虑的出发点和各方面配合不断完善的努力。 公司刚刚辞退了设计总监,原因就是他总是站在单纯视觉的技术角度看待商业,始终...
评分看了这本书以后,觉得自己是否应该养成一种习惯:将生活中的大小事情试着用设计思维的套路来思考。。。 左脑是逻辑思维,MBA用左脑思考;右脑是创意思维,FBA用右脑思考。有人说以前是MBA的世界,以后是FBA的世界。。。是不是都有点偏激?乔布斯是一个创意型的企...
评分总体来讲,这本书的框架和思维方式都是我比较喜欢的,核心内容是表达了设计是一个生活或工作方式,设计是一种贯穿企业发展全过程的思考。美中不足的是,不知道是翻译的原因还是原著本身存在的问题,内容的表达不够透彻、不够简明、不够流畅。 设计从一个狭窄的领域延伸到商业...
好无聊的书啊
评分杂事太多,断断续续读完的。有启发但是还没有触动到实际的行动,自勉。
评分这从来都是知易行难的事,大小公司企业类型都不一样的时候,这本书也就管中窥豹一下吧。。。
评分还是不错得。
评分高屋建瓴的design thinking的观点,不适合拿来做具体操作的指导书。从心理学和人类行为的角度说明为什么需要design thinking,对于了解现在越来越普及的design thinking来说,这本是必读书目之一。
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