Change by Design 在線電子書 圖書標籤: 設計 design ideo thinking 設計理論 Innovation 設計思維 工業設計
發表於2024-11-22
Change by Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
平鋪直敘的design thinking入門級讀物,終於藉著讀書會的任務讀完,case乾癟無味,所以果然還是應該親身參與一個項目去體會brainstorming, prototyping,storytelling和engaging吧
評分隔靴搔癢
評分從design thinking這個角度看問題很有意思,設計的不一定是tangible goods,也可以是experience, service, organization...總之要以人為本,總之要大膽犯錯;第一部分講observation, brainstorm, prototyping和storytelling也很有啓發性。 || 這本書很大程度上是站在leader的角度寫的,強調在新時代裏為瞭生存,企業要追求innovation而不是incrementation。我還沒這種實戰經驗,很多東西體會不到位。不過西方社會對leadership的側重可見一斑。
評分高屋建瓴的design thinking的觀點,不適閤拿來做具體操作的指導書。從心理學和人類行為的角度說明為什麼需要design thinking,對於瞭解現在越來越普及的design thinking來說,這本是必讀書目之一。
評分其實是超五星的設計書。
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
有时你只需要正视自己的损失,机遇就会出现在眼前。 乐柏美公司 新产品的开发是一年365天每天都在发生的事情。我们当中几乎没有人能够想象得到家庭日用品的创新也已经时机成熟了,而这正是乐柏美公司(Rubbermaid)冒险开发新产品的真正理由。当其他品牌的厂家正忙于捍卫自己的...
評分Tim Brown说所谓设计思维(Design Thinking)就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求,这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889
評分这本书蒂姆布朗再次阐释了“设计思维”,书中很多内容都是相互关联,相互重叠的,旨在从不同角度进行系统化的阐述,内容是面向企业的决策者更多些。 看完一遍后感触颇深,因为作为设计师的自己有时也已经在使用这种思维进行工作,但苦于12年的线性逻辑教育,自己根本无法将这些...
評分组织如何培养创新土壤,如何塑造创新能力?作者认为,设计思维平衡了技术、艺术与商业视角,是创新的重要手法,设计思维可以应用到产品、服务、流程,甚至组织架构等领域,值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性,以人为本的设计,需要从观察到洞察,...
評分2016年埃森哲技术展望报告的主题是“以人为本”。 当时不以为然,如今发现“基于用户的设计思维”真的是当今企业写在基因中的,关乎生死存亡的重要一环节。 很诧异之前的评论多为13年、14年的,我想在现今的2017年,这个需求和呼声应该更加明显吧。 本书几个特别棒的点: 1.案...
Change by Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024