"Cross-Cultural Behaviour in Tourism: Concepts and Analysis" is important reading for those in the following areas of industry: Tourism - illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation; Marketing - provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies; and, Management - provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds. Tourism is a service industry where people from different nationalities meet. In today's international marketplace, it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials. The book illustrates the importance of cultural background in the tourist experience; shows how to understand this background to achieve successful marketing and increased profits; and, provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviour.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有