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Consumer Panels 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Seymour Sudman 作者

South-Western Educational Pub

译者

2002-07-01 出版日期

233 页数

USD 35.95 价格

Paperback

丛书系列

9780877572978 图书编码

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发表于2024-11-27

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Consumer Panels 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

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