The company that created The Book is called Illuminated World. The co-founder and creative visionary for the Bible Illuminated is Dag Söderberg, former CEO of one of the largest advertising firms in Scandinavia. Dag's passion for photography and innovative design helped with the creative direction of such a huge undertaking. He loves art and finding unique ways to present traditional things in a non-traditional way, a part of his advertising background that definitely shaped The Book and ultimately its look and feel. His vision from the beginning was to re-brand the Bible for a consumer audience but remain true to the text (which is why The Book uses the standard Good News Translation).

A homeless man walking. A soldier preparing for combat. A mother nursing her newborn child.

Never before has a publisher illuminated the Bible with such an array of striking, even provocative contemporary photographs. Wrapped in an arresting cover, Bible Illuminated: The Book: New Testament presents The Bible in a full-color, glossy magazine format, set in running text with no verses, inviting readers to step into the Bible and experience it in a whole new way.

The Book, using the Good News Translation as approved by the American Bible Society, will introduce believers and non-believers to a culturally relevant, accessible Bible and will encourage dialogue between people from all walks of life.

When was the last time you picked it up and read it?