Tamar Weinberg是一位作家,也是Internet营销顾问,擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市,她在个人博客上讨论与社会媒体有关的各种话题。
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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正在爆发的营销革命:社会化网络营销指南
本书以互联网高度发达的美国为讲述背景,案例涉及的也是美国的社会化媒体网站,尽管与我国社会化网络发展现状有较大差别,但仍有很强的借鉴意义。理由有以下几点: 首先,案例网站基本都能在国内找到翻版,如Twitter对应新浪微博,Facebook对应人人网,雅虎问答对应...
评分 评分本书重在教你如何应用Twitter这样的网站来建立品牌知名度,如何通过社会网络来提高声誉,如何利用Web巧妙的表达观点 想在网络营销这块做出成就的可以看看 http://www.china-pub.com/193294
评分我从事保险行业已经有三年了,每天除了联系自己的客户外,还是联系自己的客户。而其中一个从事互联网行业的客户,告诉了我社会化网络以及六度空间定理。我仔细回味了一下,六度空间定理不就是我们做保险人员最开始使用的方法吗? 一开始我们通过自己的亲朋友好友来买保,支持我...
评分读完这本书,令我印象最为深刻地是参与就是营销这一章。 现在企业、员工,顾客之间的沟通正走向越来越透明化,也是企业必须跨越的 一步,而参与就是使双方的沟通更简单化。直接化,效果也会呈现立体化。参与 现象不管是企业与员工,还是员工与顾客,已经是时代的一...
为了写论文而啃完的书 SNS还是蛮有用搭
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分有点粗浅,很适合外行阅读
评分有点粗浅,很适合外行阅读
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