The New Community Rules pdf epub mobi txt 电子书 下载 2025
- marketing
- 营销
- 社会化媒体
- 市场营销
- 广告
- social
- community
- 职场
- 社交媒体
- 网络社区
- 在线行为
- 数字文化
- 网络礼仪
- 社区建设
- 在线互动
- 数字公民
- 网络安全
- 人际关系
具体描述
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
点击链接进入中文版：
正在爆发的营销革命:社会化网络营销指南
作者简介
Tamar Weinberg是一位作家，也是Internet营销顾问，擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市，她在个人博客上讨论与社会媒体有关的各种话题。
目录信息
读后感
搞不懂什么时候SNS营销被人开始称作是“湿营销”的，也不清楚其中这个“湿”与SNS营销之间的关联是什么（也许是寓意SNS营销的效果可以像水那样很快的向四周扩散吧），所以个人对于“湿营销”这个提法不是太感冒的，虽然不至于非常反感。 4月中的样子，从新浪微薄 @方舟kingofa...
评分 评分初始吸引我读这本书的原因是因为封面上的小太阳：“为什么营销是湿的”，合上书本之后，原来，通过“媒体”（沟通和工具）来利用“社会”，从而向大众“营销”你的产品（书中原话）即社会化网络营销让营销变湿了，鲜活了，生气了。 社会化网络的实质是什么呢？参与...
评分本书以互联网高度发达的美国为讲述背景，案例涉及的也是美国的社会化媒体网站，尽管与我国社会化网络发展现状有较大差别，但仍有很强的借鉴意义。理由有以下几点： 首先，案例网站基本都能在国内找到翻版，如Twitter对应新浪微博，Facebook对应人人网，雅虎问答对应...
用户评价
为了写论文而啃完的书 SNS还是蛮有用搭
评分有点粗浅，很适合外行阅读
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分有点粗浅，很适合外行阅读
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