The New Community Rules 在线电子书 图书标签: marketing 营销 社会化媒体 市场营销 广告 social community 职场
发表于2024-11-05
The New Community Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
为了写论文而啃完的书 SNS还是蛮有用搭
评分有点粗浅,很适合外行阅读
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分为了写论文而啃完的书 SNS还是蛮有用搭
评分有点粗浅,很适合外行阅读
Tamar Weinberg是一位作家,也是Internet营销顾问,擅长博主联盟、病毒式营销和社会媒体等领域。她生活在纽约市,她在个人博客上讨论与社会媒体有关的各种话题。
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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正在爆发的营销革命:社会化网络营销指南
每天挤出时间看一点。 虽然twitter ,facebook,wiki都不能上,但国内有围脖、开心网、百度知道。 书里介绍的很多操作方法还是值得看的。 未来的社会是个公平、公开、透明的社会。诚信,利人才是商户立业之本。
评分尽管对我们很多人来说,社会化媒体已不再陌生,可这个闪光的新玩具却正在慢慢唤醒整个世界。多亏了《The New community rules》(译者:中文版为《正在爆发的营销革命》) 《Engage》《Social Media 101》等书籍的面世,让人们在现今对社会化媒体这个明亮的营销机会开始了解。撇去...
评分我从事保险行业已经有三年了,每天除了联系自己的客户外,还是联系自己的客户。而其中一个从事互联网行业的客户,告诉了我社会化网络以及六度空间定理。我仔细回味了一下,六度空间定理不就是我们做保险人员最开始使用的方法吗? 一开始我们通过自己的亲朋友好友来买保,支持我...
评分本书以互联网高度发达的美国为讲述背景,案例涉及的也是美国的社会化媒体网站,尽管与我国社会化网络发展现状有较大差别,但仍有很强的借鉴意义。理由有以下几点: 首先,案例网站基本都能在国内找到翻版,如Twitter对应新浪微博,Facebook对应人人网,雅虎问答对应...
评分尽管对我们很多人来说,社会化媒体已不再陌生,可这个闪光的新玩具却正在慢慢唤醒整个世界。多亏了《The New community rules》(译者:中文版为《正在爆发的营销革命》) 《Engage》《Social Media 101》等书籍的面世,让人们在现今对社会化媒体这个明亮的营销机会开始了解。撇去...
The New Community Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024