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Finding Fertile Ground 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Scott A. Shane 作者

Wharton School Publishing

译者

2004-07-29 出版日期

256 页数

USD 29.99 价格

Paperback

丛书系列

9780768682090 图书编码

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发表于2024-11-10

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Finding Fertile Ground 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Finding Fertile Ground 在线电子书图书描述

If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.

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