Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
这本书涵盖了设计中的各个方面,读过之后,其实脑中一片混乱,因为信息量太大。 总之,“细”是这本书值得一读的最大卖点。
评分写几个有点启发的原则(有图版的看http://blog.sina.com.cn/s/blog_7b9385b00101jzar.html) 1处理深度 经过深度分析的信息,要比经过粗浅分析的信息更容易记忆。 决定信息需要多“深”处理的关键因素,就是信息的独特性、相关性和详尽性。独特性是指相对于其他信息和我们先...
评分这本书涵盖了设计中的各个方面,读过之后,其实脑中一片混乱,因为信息量太大。 总之,“细”是这本书值得一读的最大卖点。
评分中国人从小的美学教育是缺失的,成年之后,我们阅读量也不够,很多的美学、定理、法则在生活中时刻会用到,我觉得特别适合中国人看,值得珍藏的一本书。 第一次看这本是台湾的原版,借回来看了一段时间,一年之后偶然在书店看到这本书,就买下来了。
评分读过另一部<设计的法则>,笔记如下: 1. 反馈循环 一种行为引发一种结果,将结果作为输入反馈给系统,会反过来影响结果。 2. 焦点刺激 人类的感知系统会把刺激分为前景元素和背景元素,如人物照片中,我们会自行将人视为前景,风景视为背景。 3. 80% - 20% 这个不做解释,都...
Highly recommend!
评分基本上一页一个规则,简洁明了也深入。不仅是一本学习设计principles的好书,也是一本学习写作的好书。
评分要是图多一点儿就好了
评分学一遍名词还挺好玩的。纯科普用。
评分125个设计原则并同时会给出一个方便理解的例子
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